Data management through marketing automation technology is integral to ensuring that your brand effectively connects with its customers. Marketing automation tools allow for a smoother marketing workflow and provides sales and marketing benefits to help your business achieve its fullest potential.
Such tools are channel-agnostic, meaning that they are compatible with many types of marketing platforms like email, search engine optimization (SEO), customer relationship management (CRM) tools, and social media. Marketing automation thus serves as a hub for a variety of marketing activities to simplify routine marketing and organizational tasks.
More Reasons Your Company Should Look Into Marketing Automation to Grow Your Business
By eliminating the need for certain routine and repetitive manual processes, marketing automation increases productivity and minimizes the risk of human error. It effectively substitutes automated solutions through systematization of various activities, processes, and documentation, so that your marketing team can focus on other important tasks. Such automated workflows can bring together assets like forms, calls-to-actions (CTAs), and conversion pages for a successful inbound marketing campaign.
Advanced software platforms might include automation of internal marketing processes, such as budgeting and planning, approval, and/or workplace collaboration. Marketing automation software can also help in tracking marketing expenditures and monitoring responses to marketing campaigns.
Just how successful is marketing automation? 78% of high-performing marketers identify marketing automation as a key contributor to improved revenue. B2B marketers with successful lead-nurturing programs reported a 20% increase in sales opportunities from nurtured leads. Marketing automation is also a powerful tool for B2C customer retention. Running surveys, sending email communications about special offers, and sharing a company’s expertise are additional ways of providing more value to existing customers via marketing automation.
Join the majority of top-performing businesses that are already using marketing automation software today!
Marketing Automation Tools from WSI
WSI offers 10+ years marketing automation expertise, 5K+ successful implementations, and 1 M qualified leads generated. Our marketing automation team can provide hands-on technical skills, content creation, and creative expertise. Our engagement managers, strategy leads, project managers, implementation team, and HTML development team work together to ensure the success of your marketing automation strategy.
At WSI, we support all of the key marketing automation platforms, including SharpSpring, HubSpot, Pardot, and Marketo.
Marketing automation software from Sharpspring helps businesses identify prospects and drive customers down the sales pipeline, with tools like lead scoring and drip emails.
An inbound marketing and sales platform, Hubspot helps companies attract visitors, convert leads, and close customers.
Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals.
Marketo’s powerful marketing automation software helps marketers master the art and science of digital marketing to engage customers and prospects.
For successful customer acquisition, conversion, and retention, contact one of our digital marketing consultants today! We are fully equipped to support your business’ comprehensive marketing strategy.