A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our site solutions covers frontline tactics such as landing page optimization and content marketing, which businesses can use to help tell their stories and entice potential customers into making a purchase. Analytics falls into this group because it’s equally as important to measure a website’s activity and how visitors are acting on landing pages and engaging with content.
Using new technologies to increase sales or reduce operating costs (thereby increasing profits) is a proven business-building strategy. Like the assembly line, automated machinery, telephone and fax machine, the Internet is an innovation with the power to transform the way a business operates day in and day out. All it takes is an understanding of how to best deploy these innovations for a meaningful return on investment.
Use the links on the left to learn more about WSI’s many Internet Business Solutions for your business – sound Internet Solutions that go far beyond websites for far better results.
Internet Business Solutions – Why You Don’t Need a Prepackaged “Website” Design
You may have noticed that we don’t spend a lot of time talking about websites or website design “packages” and the like. While developing websites is an integral part of our WSI Internet Consultants’ services, the term itself is at best limiting and at worst misleading. The truth is, not all websites are created equally. In fact, if you own a business of any size, what you need isn’t standard website design at all – you need an Internet Business Solution.
So what’s the difference and how do you choose? As with any decision that affects your business, it’s best to start off by understanding your options. Here’s one to watch out for:
Website “package deals”
A quick online search for “web design”, “web designer” or “web development” will return literally millions of pages. The Internet industry has no shortage of players – both big and small – who are very enthusiastic about offering “website design packages” for your business. “Get a 3 page site for $x!”, or “10 pages and a free email account for $x”. The prices vary but the approach is the same. You arbitrarily decide how many pages you want and they’ll give you a site to match (some even make you design it yourself). This model sounds invitingly simple and certainly works well when buying a pizza, but it’s no way to shop for an important business service.
Years ago it wasn’t uncommon for a business website to be little more than an online brochure, and these bought-by-the-page website designs are just that. Granted, today’s modern web browsers allow for far more graphically rich layouts, but in the end you still have an online brochure. It may succeed at giving prospects some information about your company (assuming they can find your site to begin with), but it won’t do much for your bottom line. And this leads us to an important point:
If your website is costing you money instead of making you money then you’re in need of a change.
Today, Internet technologies are far more advanced and offer virtually unlimited potential for companies of all sizes looking to grow. Instead of static info-pages, businesses are using the Web to communicate more effectively with their customers, share secure documents and files with vendors, train their employees and of course, sell products and services. Many traditional business functions can now be managed more easily and with greater cost efficiency online, and with lower operating costs comes increased profitability.
We’re talking about measurable results, and this is where Internet Business Solutions differ from those “website design packages” so many firms (and indeed, individuals) want to sell you. A sound Internet Solution is derived from true business objectives. They are built with specific purposes in mind and are measurable according to your business plan. An Internet Business Solution is also scalable, so that no matter how big (or small) your business is today, it will grow with you.
As you attract and communicate with more customers, expand into more markets, take more orders, reduce training expenses and spend less time exchanging documents through the mail or with couriers, you’ll begin to see how valuable a sound Internet Solution really is. And these are only a few of ways to take advantage of the Web today.
To learn more about an Internet Business Solution that really works for your business, contact your local Internet Consultant today.