Author Archive

Mary Stewart author WSI Philadelphia

Is Your Business Ready for the General Data Protection Regulation (GDPR)?

In the wake of recent data security stories like the Cambridge Analytics scandal, the Panera Bread data leak and the My Fitness Pal data leak, consumers’ confidence in businesses’ abilities to keep their data safe is eroding. Helping protect consumers, by giving them more control over their private information, and restricting how and when companies…

Mary Stewart author

Forecasting 2017 and Beyond: 5 Marketing Predictions (Marketing Automation, Analytics and more!)

What will happen in the marketing world during 2017? Here are our best guesses based on current trends and research: Data Scientists and Data Analytics Specialist Jobs Will Continue to Grow – Data analytics has become crucial in aiding business growth, guiding decision-makers, and providing the biggest edge over the competitors. Influencer Marketing Will Gain a Foothold and…

Mary Stewart author

7 Tried and (Still) True Keys to SEO Success

Every day we hear different Search Engine Optimization (SEO) techniques to increase traffic flow to a site, about changes to Google’s algorithms, or statistics on how prospective customers are making buying decisions. Despite the fact that online activity is constantly shifting and we as marketers are constantly tweaking our methods of growing our brands, some…

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