Business Owners and Marketing Professionals Worldwide Tuned in to Learn How to Effectively Integrate
Philadelphia, PA, December 16, 2010… Email is a tool that nearly everyone uses today, and it continues to become more prevalent among Internet users worldwide. Similarly, social media is growing in popularity at a rapid pace. Learning how to mix the two channels in an integrated marketing approach can drastically increase customer engagement and brand loyalty. WSI , the world’s #1 digital marketing franchise, hosted its last expert webinar of the year last week covering the topic of email marketing and social media integration. Entitled “The Power of Email Marketing and Social Media Marketing”, the webinar featured Constant Contact ® , Inc. (NASDAQ: CTCT), industry-leading provider of online marketing tools for small organizations and an Authorized Supplier within the WSI network.
The webinar was conducted by Heidi Tobias, Senior Manager of Distance Learning at Constant Contact, and focused on email marketing best practices such as: creating valuable email content, scheduling your emails at the right time, email design and layout tips, mobile compatibility, leveraging videos and more. In addition, Heidi discussed incorporating social media elements into an email campaign, including share buttons, “forward to a friend” links and using social media sites like Facebook, Twitter and LinkedIn to build your database and share your email content.
Heidi Tobias, webinar presenter, says, “Social media has transformed the way people communicate online, but it’s important to understand that social media is a tool that complements email marketing. With its capacity to reach a large audience very quickly, social media provides an opportunity for a company to share content beyond its list of loyal followers, extending the company’s reach and enhancing its brand credibility. During my presentation, I discussed ways to integrate social media and email marketing to strengthen the reach and viral marketing potential of a campaign.”
As the Senior Manager of Distance Learning at Constant Contact, Heidi leads a team of online marketing experts who develop and run live, web-based, hands-on workshops covering a range of online marketing strategies, techniques and best practices.
“One of the best parts of my job is empowering my audience with practical and insightful information that saves time and puts them on track for executing successful email marketing campaigns,” says Heidi. “And it’s exciting to see small businesses learning from each others’ successes and missteps to create winning marketing campaigns.”
Ron McArthur , president of WSI, says, “Each month, WSI has hosted a digital marketing webinar on a specific topic of interest to help marketers expand their knowledge of Internet marketing. Some of the topics we covered over the year include: content marketing, social media such as marketing on LinkedIn and Facebook, online video marketing, search engine optimization (SEO), web analytics, pay-per-click, PR and social media, local search optimization, blogging, Conversion Architecture and changes to online advertising due to the launch of Google’s Place Search feature. Our most recent webinar on email marketing and social media was an excellent way to close the year. We are very pleased with the overall turnout and enthusiasm of attendees”.
WSI’s monthly expert webinars are delivered by Internet and social media marketing experts from within the WSI network. Launched in 2009, this educational initiative was established to give business owners and marketing professionals worldwide an opportunity to increase their knowledge on various digital marketing topics through an online learning environment. This is the second year that WSI has hosted this webinar series and the company plans to continue this program in 2011. Each month, a complimentary whitepaper is also made available. For more information, please visit: http://getwsipowered.com/ .
For more information about WSI, please contact Nancy Vinkler at 1-610-650-0227 or [email protected] .
For digital marketing tips, strategies and ideas, follow WSI online | Twitter: http://twitter.com/WSI_SEM_Phila | Facebook: http://facebook.com/wsi.search.marketing | LinkedIn: http://ca.linkedin.com/in/wsisimplyroi .
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.
For more information about WSI’s offerings and business opportunities, please visit our website at www.wsidigitalmarketing.com . For digital marketing tips, strategies and ideas, visit our blog at: http://blog.wsidigitalmarketing.com/ . Please follow us online at: http://twitter.com/wsisocial , http://facebook.com/wsisocial , http://ca.linkedin.com/in/wsisocial .