Email Marketing: Evolving in a Social World

An email marketing campaign is versatile enough to provide direct information to your customer base, while still being able to be integrated into other marketing efforts. By learning how to engage your customers through a well-developed email marketing campaign, you will continue to grow your brand presence and begin to see an increase in conversions. In this eBook…

Mary Stewart author

Forecasting 2017 and Beyond: 5 Marketing Predictions (Marketing Automation, Analytics and more!)

What will happen in the marketing world during 2017? Here are our best guesses based on current trends and research: Data Scientists and Data Analytics Specialist Jobs Will Continue to Grow – Data analytics has become crucial in aiding business growth, guiding decision-makers, and providing the biggest edge over the competitors. Influencer Marketing Will Gain a Foothold and…

Marketing Automation – Turning Visitors into Leads

As a business owner, think about how much time you spend on repetitive marketing tasks like emails, social media, and other website actions. This is where marketing automation comes in. When done successfully, it can make such tasks easier while also reaching new customers. What exactly is marketing automation?

5 Steps to Marketing Automation Success Infographic

Successful marketing automation comes down to knowing exactly what customers need and why. In order to understand this, however, business owners need to understand their customers. This infographic can help you to develop a marketing automation strategy based on your customers’ needs.

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