5 Steps for Improving Your Email Marketing Strategy

Email marketing should be a fundamental component of your digital marketing strategy, as it continues to be one of the most effective ways for a business to connect with their audience. Regardless of the devices used, email marketing yields an estimated 4,300 percent ROI (according to the Direct Marketing Association) and converts better than popular…

Mary Stewart author

7 Tried and (Still) True Keys to SEO Success

Every day we hear different Search Engine Optimization (SEO) techniques to increase traffic flow to a site, about changes to Google’s algorithms, or statistics on how prospective customers are making buying decisions. Despite the fact that online activity is constantly shifting and we as marketers are constantly tweaking our methods of growing our brands, some…

Mary Stewart author

Increase Conversions with Dedicated Landing Page Optimization

A landing page is more likely to send people to your site than a digital ad because today, people search for specific things that they are looking for on search engines. When the search engine results page (SERP) displays the relevant pages, they choose the one that most interests them. To convert those visitors into…

Mary Stewart author

Digital Marketing: Expand your Reach with Digital Advertising

In this age of digital marketing, many question the best use of resources to reach prospective customers. Digital advertising is the obvious choice, but even within that broad category many choices exist: PayPerClick (PPC) ads, social media ads, video ads, local search advertising and more. So how does a business owner decide which forms of…

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