3 Ways to Increase Your Search ROI

Achieving a higher return-on-investment for your search campaign involves spending strategically and examining the analytics. A higher cost does not necessarily mean higher ROI; it is important to monitor your advertising budget and invest wisely for the best results. Use specific keywords that can deliver more conversions. Successful keywords have high conversion rates with low relative costs….

How to Avoid Being Tracked Online

Even if you browse the Web “incognito”, install anti-tracking toolbars, and enable strict privacy settings in your web browser, there is a good chance that you are still being tracked. In fact, it is almost certain. Today, most Internet users accept that tracking is now a part of going online. Behavioral marketers assert that consumers,…

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