Could your business benefit from a live chat function on your website? You have likely encountered and used a website’s live chat box to ask a question or resolve an issue. Live chat is a website upgrade that could boost sales and customer engagement. Just think of how many customers now rely on websites for information or…
Last week, we discussed five warning signs of an ineffective website that could be costing your business time and money, not to mention potential customers. Consider your website as a salesperson that is accessible 24/7. More often than not, your website will be the first experience that a potential customer has with your business. Why not…
Whether you are looking to generate leads, sales, revenue, or all of the above for your business, a website is an essential digital marketing tool that can help you achieve your goals. If you have a website, you are one step closer to building an online presence. However, not all websites are created equal. The…
Recently, web usability consultant Jakob Nielsen conducted a study on how scrolling web pages affect attention spans of Internet users. He stressed the importance of keeping your most relevant and vital information within a page’s initially viewable area, otherwise known as “above the fold”. Above the Fold This term comes from the newspaper industry; important…
Does the website phrase responsive design translate to good website design? Even if the graphical elements of the web page automatically re-size to the screen size, these adjusting display elements do not mean that the end user is interacting with a more effective user interface and screen design. Nor do these display-adjustments mean that the…
