Forecasting 2017 and Beyond: 5 Marketing Predictions (Marketing Automation, Analytics and more!)

What will happen in the marketing world during 2017? Here are our best guesses based on current trends and research:digital-marketing-automation-predictions

  1. Data Scientists and Data Analytics Specialist Jobs Will Continue to Grow – Data analytics has become crucial in aiding business growth, guiding decision-makers, and providing the biggest edge over the competitors.
  2. Influencer Marketing Will Gain a Foothold and Dominate 2017 – Not only can influencer marketing help you reach new audiences, but a trusted influencer can also lend credibility to your brand.
  3. More Small Businesses Will Embrace Marketing Automation – With plenty of versatile automation tools becoming available, small companies can also benefit from using both manual and automated marketing.
  4. Use of Video Marketing Will Reach New Heights – Thanks to social integration, video marketing is gaining a vital place in many marketing plans for engaging with customers.
  5. Machine Learning Will Continue to Increase – 2017 will see the increased use of AI to understand a user’s behavioral patterns and predict optimal engagement times.

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WSI Philadelphia’s professional internet marketing consultants are trained and constantly keeping up to date with new marketing techniques. Our skilled specialists will work with you to determine the best strategies for your company. For information or a consultation contact us today at 610-650-0227!

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