Paid Search Solutions That Drive Traffic

Many businesses incorrectly assume that if they build a website, people will come. Unfortunately, the Internet is no cornfield in Iowa and you are no Ray Kinsella. Unlike Field of Dreams, you may be disappointed if you just sit around and wait for THEM to show up. WSI’s paid search solutions, through Google AdWords and Google Ad Grants, Facebook and other options, will help ensure that people do come–if you pay for them.

Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.

Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are found at the very top and bottom of the page and are denoted as ads. Google shows up to 7 ads on each search engine results page (SERP). Every time one of these links are clicked, the ad owners pay a fee. The key is picking the right words and the price. Your PPC specialist can help you choose the right campaign strategy for your budget.


A Little Of This And A Little Of That

If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but usually, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost.

Call WSI to Plan an Effective Pay-Per-Click (PPC) Campaign

If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions, and traffic you shall receive. We will target efficient keywords that will drive traffic, and also increase conversions (which ultimately means more sales). Contact a Pay-Per-Click (PPC) specialist at WSI today to get started!

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