Building Targeted Web Site Traffic with an Award Winning Philadelphia Web Design

Why let your award winning web design be like a billboard in the desert?

The wisdom of this Philadelphia proverb unveils the truth not only about advertising in traditional media such as radio, television, magazine, newspapers and direct mail but also web design. Without the Internet marketing muscle, your web design will be a financial waste if noone visits your website, i.e. targeted website traffic. So how does search engine marketing drive targeted web traffic.

Traditional advertisers usually price their ad rates by “Cost per Thousand” (CPM) people, to make the cost easier to digest. What they’re not telling you, however, is the cost to reach 1000 customer prospects for your business is actually much higher because only a percentage of their audience are qualified prospects (often a small percentage).

Would you advertise long term care insurance to teens?

Or lawn care services to consumers without yards?

It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted.

With the Internet, all that wasted spending is gone.

Search engine marketing is one of the most cost-effective way to reach your clients and offers unprecedented targeting capabilities.

At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Marketing, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.

One of our specialties, Pay-Per-Click advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach prospects when they are actively searching for your products or services, sending qualified buyers straight to your business.

This is achieved by bidding on specific search terms, or keywords, people use to find things online (flowers, tubular steel, women’s shoes, molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.

PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!

Try our interactive PPC Calculator below to get an idea of the kind of Return on Investment you can expect from a PPC advertising campaign to increase your website traffic.

Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average sale amount, and your conversion rate (the percentage of visitors to your business that actually make a purchase).

If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results.

We will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your visitors into customers.

Contact us today for more information on a profitable Internet marketing solution for your business!

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