Posts Tagged ‘digital marketing’

Mary Stewart author WSI Philadelphia

Is Your Business Ready for the General Data Protection Regulation (GDPR)?

In the wake of recent data security stories like the Cambridge Analytics scandal, the Panera Bread data leak and the My Fitness Pal data leak, consumers’ confidence in businesses’ abilities to keep their data safe is eroding. Helping protect consumers, by giving them more control over their private information, and restricting how and when companies…

5 Steps for Improving Your Email Marketing Strategy

Email marketing should be a fundamental component of your digital marketing strategy, as it continues to be one of the most effective ways for a business to connect with their audience. Regardless of the devices used, email marketing yields an estimated 4,300 percent ROI (according to the Direct Marketing Association) and converts better than popular…

Mary Stewart author

Digital Marketing: Expand your Reach with Digital Advertising

In this age of digital marketing, many question the best use of resources to reach prospective customers. Digital advertising is the obvious choice, but even within that broad category many choices exist: PayPerClick (PPC) ads, social media ads, video ads, local search advertising and more. So how does a business owner decide which forms of…

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